Locabens
Situation
Cranes and hoists were rented with no catalogue a customer could use. To match a machine to a job, or to find out what it cost, you had to call a manager.
What was done
Designed and built the rental catalogue from scratch: filters by lifting capacity, lift height and jib radius, and a calculator that prices a shift or a rental period. Made to work on a phone, because enquiries are sent from the job site, not from an office.
What was built
- Rental catalogue built from scratch: equipment model, specifications, availability
- Filters by lifting capacity, lift height and jib radius
- Cost calculator for a shift and for a rental period
- Enquiry forms wired to the catalogue selection
- Three locales across the whole site
In numbers
- Enquiry conversion: 0.8 % → 3.2 % — Client’s own figure, before and after launch
- Enquiries priced automatically: none → >75% — Every shift and machine used to be priced by a manager
- Locales: 3 languages — pt-BR, English, Spanish
What changed
Enquiry conversion went from 0.8% to 3.2%, and more than 75% of enquiries are now priced by the calculator rather than by a manager.
Why it was hard
- Automatic pricing in place of a manager: matching a shift and a machine had been entirely manual, so the calculator had to replace a person rather than a form.
- Crane hire is specified, not browsed. A customer arrives knowing the load and the height they need, so the filter had to speak the trade’s own parameters rather than offer categories.
- Price depends on the shift, the period and the machine, so the calculator had to reproduce the commercial rules rather than multiply a day rate.
- The enquiry comes from a construction site, on a phone. That set the layout constraints before any design was drawn.
Evidence
Delivered under contract. The source and the internal measurements stay with the client, and the figure above is theirs rather than a public benchmark.
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